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Betting Promo codes Ireland (January 2026)

If you use the betting promo codes here you can unlock hundreds of euros in free bets and bonuses. Currently, irishracing.com readers can access six active free bet bonus codes. Below, they are ordered by our recommendation.

December's best betting promo codes for Irish customers

1. bet365 Promo Code: BONUSVIP

bet365 is among the most popular online betting sites in the world and the promo code unlocks €30 in free bets which you have complete freedom with. You can use your free bet credits as one €30 punt or as 30 individual €1 free bets, if you wish.

2. Novibet Promo Code: FREEBET70

In terms of deposit-to-free bet ratio, Novibet takes the crown with a €10 deposit and wager unlock €70 in free bets with the promo code, FREEBET70, exclusive to irishracing.com.

3. Betfair Bet Builder Promo Code: ZSKAOG

The Betfair promo code is perfect for those looking for free football bets with the free bet rewards valid only on free bet builders, multiples or acca free bets.

4. Betfred Promo Code: IRISH50

The Betfred promo code has less restrictions than the Betfair one. The €50 in free bets are credited as 3 x €10 in sports free bets and 2 x €10 in acca free bets.

Apart from the promo code welcome offer, Betfred also offers its punters Best Odds Guaranteed on any UK or Irish race happening after 8 am on a given day.

5. 10bet Promo Code: Match10

The 10bet promo code unlocks another matched deposit offer. You can get up to €50 in free bets which are valid on all sports betting markets. However, note that there is wagering requirements of five times and only bets with minimum odds of 4/5 will count towards the wagering requirements.

6. William Hill bonus code: BB40 (mobile only) - €40 in free bets

You can get €40 in free bets with the William Hill bonus code. The free bets are credited as four €10 free bets which can be used on any sports betting market.

    Seven Days of Racing Action

    February has arrived and the Cheltenham Festival countdown is in full swing. The weekend brings another fascinating set of potential Cheltenham prep targets with Gold Cup hopeful Haiti Couleurs potentially appearing.

    Friday (6th February)

    Sandown stages the Grand Military Gold Cup card where the Grade 2 Jane Seymour Novice Hurdle features. Bangor hosts a seven-race card while Newcastle and Wolverhampton provide all-weather action. Ireland's sole fixture takes place on the all-weather at Dundalk.

    Saturday (7th February)

    Another substantial Saturday lies ahead with Newbury's excellent card featuring the very valuable William Hill Hurdle alongside the Denman Chase, which could feature some Gold Cup types, and the Game Spirit Chase.

    Warwick's card deserves watching with the Kingmaker Novices' Chase having produced some very smart winners through the years. Naas stages the Listed Opera Hat Chase while the day's other fixtures come from Uttoxeter, Lingfield and Southwell.

    Sunday (8th February)

    Exeter's Sunday card looks excellent with two Listed contests and a Pertemps qualifier on offer. Newcastle runs seven races while Navan's card features the Grade 2 Ten Up Novice Chase alongside the Boyne Hurdle.

Which is the best free bet promo code?

Below, we have ordered the promo codes by depos-to-bonus ratio.

BookmakerBonus %Free BetOffer
Novibet700€70 in free betsGet Novibet Betting Offer
Betfair500€50 in free betsGet Betfair Betting Offer
Betfred500€50 in free betsGet Betfred Betting Offer
William Hill400€40 in free betsGet William Hill Betting Offer
bet365300€30 in free betsGet bet365 Betting Offer
10bet100€50 in free betsGet 10bet Betting Offer

Here we give you more detail on betting promo codes, which bookmakers require a promo code and how a free bet code works.

What is a betting promo code?

A betting promo code is a unique combination of letters and/or numbers that bettors can use to unlock exclusive offers and bonuses for wagering on sports betting events.

These codes are often provided by online sports betting sites as part of their marketing efforts to attract new customers and retain existing ones.

By entering a promo code during registration or when making a deposit and place a subsequent qualifying bet, bettors can enjoy a range of incentives, including free bets, deposit matches, or enhanced odds.

A promo code is used when you register with a bookmaker in order to activate your - most commonly for free betting offers.

An example of a promo code is 'ZSKAOG' which is the Betfair promo code required to claim your €50 in free bets. You will need to insert this into the required registration field.

On this page, we highlight the best betting promos in Ireland from trustworthy and reliable bookmakers. Not all operators require promo codes.

Types of betting promo codes

Bonus betting codes are used most frequently with bookmaker welcome offers as well as those below.

  • Bet-and-Get - bookmakers regularly offer free bets to new customers as an incentive to sign up. For example, when you register place a €10 you will receive a €50 in free bets. These are the most popular with punters.
  • Deposit Bonus - These bonuses are rewarded when you deposit money with a bookmaker, at a percentage of your deposit. Some operators offer 100% while others offer 50%. For example, if you deposit €20 you will get a 50% bonus of €10.
  • Money-back specials- BOYLE Sports are big on their money-back specials. Use your bonus code to place a bet and you will receive your money back as cash or as a free bet for certain eventualities such as if your horses loses or finishes second.
  • Event-specific bonuses- during major horse racing festivals including the Cheltenham Festival, Royal Ascot and the Grand National you will find an array of betting promo codes on offer for claiming special betting offers. Eg. some bookmakers will offer enhanced odds on a hot favourite for a big race.
  • No-deposits bonus - the least common of all the bonus betting codes, these are bonuses you can claim without having to make a deposit and are awarded when registering with a bookmaker.

Why are betting promo codes useful?

  • Enhanced Value: Promo codes often provide extra bonuses, such as free bets or boosted odds, which increase the value of a wager without additional outlay.

  • Try New Markets: Promo codes can encourage bettors to explore different betting markets, broadening their experience in sports betting and casino betting.

  • Try New Types of Bets: You can trial a wider range of bets types. For example each-way bets, lucky 15s, accumulators or free spins.

  • Increased Winnings: Special odds boosts and promotions tied to codes can increase potential payouts, making bets more rewarding if successful.

  • Engagement: Promo codes enhance the excitement of horse racing events by providing additional incentives.

  • Loyalty Rewards: Existing customers may benefit from ongoing promotions, helping to maintain their interest in a particular betting site.

A promo code goes hand-in-hand with racing; if you have found your selections for either the daily racing or the big festivals then you can use the your promo codes to claim free bets to spend on the action.

What is the difference between a betting promo code and a bonus code?

A betting promo code and a bonus code are the same thing, it is merely a different name for the code, made up of letters and numbers, required to claim your betting offer with a bookmaker as listed above.

You can find the Betfair promo code and William Hill promo code pages for more in-depth information.

How do I sign up with my betting promo code?

promo codesEnter the promo code in the required field
Choose which bookmaker you would like to join from the list of trusted operators on this page and use the betting promo code to trigger your offer, just as you would with an online voucher code, for goods for example.

  • Head to the operator's website and sign up for a new account.
  • Enter the promo code correctly in the designated field.
  • Complete the sign-up process and wait for the confirmation email, if any.
  • Deposit into your account or place a qualifying bet to receive the bonus.
  • Check the terms and conditions of the promo code offer, including any minimum deposit or bet requirements or free bet validity period.
  • Use your free bets as instructed by the betting site to maximise your chances of a return.

Check the terms and conditions

Use the regulated bookmakers we have suggested to find your bet bonus code - there are black market bookmakers operating and it is important you use regulated operators.

In most instances, you are required to deposit into your account and place a qualifying bet before your free bet bonus is credited. Prior to that, read through all the terms and conditions below to ensure it is the correct offer for you:

  • Sign-up restrictions - in some cases, you are permitted only one betting account per household. If one or more of you already has an account with a bookmaker, you may be restricted. You may also need to use a debit card to make your first deposit rather than Apple Pay or Skrill.
  • Eligible markets - offers are often restricted to different types of bets and markets. For example a bonus code bet offer may only be available if you place it on a specific market.
  • Minimum stake - the stake you place will often be set at a minimum amount. Usually around €5, €10 or €20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds - if a horse is a short-priced favourite, you may be restricted to betting on that horse. Minimum odds are usually around 1-2 or 6-4.
  • Expiry after a specific number of days - make sure you use your bonus within the time period stated. For example, you often have seven days to claim a free bet.
  • Maximum winnings - to avoid huge payouts, bookmakers restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.
  • Withdrawal times- bookmakers have different withdrawal processing times. Bank transfers are typically longer wait times than Paypal or e-wallets.

Promo codes payment methods

When you sign up to a bookmaker with a betting promo code you will be required, in most cases, to deposit money into your account to claim your bonus.

The following methods are most commonly used by bookmakers:

    1. Debit cards - Visa Debit, Mastercard and Maestro are popular methods of payment and most commonly used to claim promo codes.

    2. E-wallets - PayPal, Neteller and Skrill are among the most used e-wallets and provide a secure method of payment.

    3. Bank transfers - this is also an option for those who prefer to make direct bank transfers, the only drawback is that it can take longer to complete the transaction.

    4. Paysafecard - prepaid cards are also accepted by a number of punters and ensure more privacy.

    5. Wire transfers - this method is sometimes used for high-value transactions although longer processing times and higher fees are common.

Beyond the promo codes listed here, many bookmakers offer sport-specific promotions and golf enthusiasts should explore our best golf betting sites guide to find offers for tournaments like the Ryder Cup and major championships.

Most popular horse racing events for betting promos

Horse racing markets are popular throughout the year, the highlights being the Cheltenham Festival, Aintree Grand National and Royal Ascot. Some of the biggest events that you can enjoy with betting promo codes can be found below.

Royal Ascot

With the jumps season coming to an end, attention now turns to the biggest five days of Flat racing in the United Kingdom - Royal Ascot. Among the featured races that customers enjoy placing a wager is the Gold Cup. This is a great time to snap up your betting promo codes in Ireland.

betting promo codes irelandRoyal Ascot 22 June 2024 Bedtime Story and Ryan Moore win for trainer Aidan O Brien
Photo Healy Racing

Grand National


Photo Healy Racing
The 2025 Grand National was full of intrigue as Willie Mullins dominated with a 1-2-3 including the winner Nick Rockett ridden by his son Patrick. The world's most famous race attracts a lot of casual fans which prompts many bookmakers to withdraw promo codes. That is not the case for every betting site.

Cheltenham Festival

The biggest four days of the jumps season in the UK for racing fans come annually in March, as the Cheltenham Festival hosts the very best clashes between national hunt greats. The featured race of the meeting takes place on the final day - the illustrious Cheltenham Gold Cup. This is the race that everyone wants to win and customers can find a wide selection of promo codes throughout the meeting with free bets, enhanced odds and best odds guaranteed among the most popular offerings.

12 3 24 Cheltenham State Man and Paul Townend with groom Rachel Robins after winning the Unibet Champion Hurdle Challenge Trophy Grade 1 Healy Racing Photo
Photo Healy Racing

How do I withdraw the bookmaker promo code bets?

You are not able to withdraw the bet bonus code credit as cash. Once you have claimed your betting promos, the bet credits will appear in your betting account but cannot be withdrawn as cash. You must use the credit to place a subsequent bet. If your qualifying bet is successful, you can withdraw your winnings as cash. The return does not include your stake.

Further Reading

How we source promo codes

Better Collective sources all promo codes directly, ensuring our audience is presented with the best betting offers available. We regularly update our list with the latest promo codes and the most relevant betting promotions for horse racing. For further detail on how we operate and source our promo codes please visit our About Us page here. If you encounter any problems using these promo codes, please contact our editor [email protected].

In summary, horse racing betting promo codes are a fantastic way to enhance your betting experience. Most bookmakers offer you valuable incentives that maximise your chances of increasing your return on initial outlay..

This article will help you to understand the different types of promo codes and how to use them. Always remember to read the terms and conditions associated with any promo code to ensure you know how the bonus or offer works.

FAQ Betting Promo Codes

What Is A Promo Betting Code?

A short code required to claim a bookmaker promotion. Simply copy and paste the code into the required registration field when you sign up and this will trigger your betting promotion.

When Are Promo Betting Codes Available?

Horse racing promo codes tend to be available all year round in Ireland but you will see a greater volume during the Cheltenham Festival, the Grand National and Royal Ascot.

How do I Use Promo Betting Codes?

When signing up for an Irish free bet offer such as a welcome offer, simply copy and paste the code into the required field on the registration form.

Do All Betting Sites Have Promo Betting Codes?

Some operators no longer use betting promo codes. Our bookmaker partners who do use betting codes are listed above.

Where Do I Find Promo Betting Codes?

You can find the promo codes for trustworthy bookmakers here on this page.