18+ | T&Cs apply | Wagering and T&Cs apply | Play Responsibly | Advertising Disclosure

William Hill Promo Code in the UK - February 2026

The William Hill sign-up offer is Get £40 in free bets when you deposit & bet £10 by entering promo code G40.

To claim your free bet, simply click on the offer above, enter the promo code and deposit £10 on Sportsbook while signing up.

You can also sign up for the William Hill casino bonus if you are interested in playing online.

What makes the William Hill Promo Code an excellent option for horse racing fans?

  • The free bets are served up as 4 x £10 bets.
  • Free bets can be spent on horse racing.
  • William Hill places a huge focus on horse racing specials, available every day.
  • Odds are competitive as is the overall betting experience.
  • Price boosts, extra places and best odds guaranteed are available.
  • Often the first bookmaker to offer up Non-runner No Bet at the Cheltenham Festival.

Betting offers can be split into two main types; new customer offers, which are available to new customers ONLY and existing customer offers which can be claimed by new AND existing customers.

In this article you will learn all about the William Hill promo code, how to use it to claim your William Hill sign up offer and the terms and conditions surrounding the offer. We also take a look at the benefits of signing up to William Hill as a new punter.

William Hill Bonus Code Details

See the main William Hill terms and conditions for the welcome offer below.

Minimum Deposit:£10
Minimum Odds:1/2 (1.5)
Availability:7 Days

How to Claim the William Hill Promo Code?

Step 1

Click on the link above which takes you to the William Hill site. Click on the ‘join here’ button when you reach the offer page.

Step 2

Register your details on the short form. Enter the William Hill promo code into the required field titled ‘promotional code’.

The promo code is automatically applied

Step 3

Click register and deposit £10 and the free bets will be available once you place a £10 bet.

Choose a username and password
In addition, you can also choose which bet type you want. This operator allows you to bet on a range of single and multiple betting options.

Once your funds have been transferred, you can start to place bets. Head to the Horse Racing section on the site to see all available William Hill horse racing odds.

To summarise, begin your William Hill horse betting journey by following these steps.

If you’re new to betting on horse racing or are looking to improve on your skills in general, check out our range of betting guides.

William Hill Promo Code - Tried and Tested

William Hill's new customer offer for UK customers has been tried and tested by our expert team who know exactly what to look for when signing up to new betting offers.

  • Superb value is on offer for bettors with the William Hill promo code. Place a bet of only £10, to receive £40 in free bets. William Hill is one of the oldest operators around and your money will be safe and secure.
  • The customer experience is excellent and it is very simple use the promo code to sign up as well as placing bets, including multiples.
  • The William Hill new customer offer terms and conditions are fairly standard for a sign-up offer. You have 7 days to claim your offer, bets must be placed at odds of 1/2 (1.5) or greater. Free bets will be credited as 4 x £10.
  • The William app offers live streaming and an excellent radio channel as a great part of the additional features.

William Hill Promo Code - Terms and Conditions

It is important to read the individual William Hill terms and conditions before you fire away to ensure there are no nasty surprises.

For the William Hill bonus the main T&Cs are below:

  • New customers using the Promo code
  • Min £10/€10 stake
  • Min odds 1/2
  • Free bets credited after settlement of first qualifying bet
  • Free bets will expire 7 days after the qualifying bet is placed
  • Payment method/player/country restrictions apply

18+. Play Safe.begambleaware.org #ad

Compare Bookmaker Promo Codes

Not all the major bookmakers require promo codes although those that do are listed below with their bonus percentage:

Use the table below to discover how promo codes from various bookmakers compare, the bonus codes which offer the best value have the highest bonus percentage:

BookmakerBonus %Offer
Betfair500Get Betfair Betting Offer
William Hill400Get William Hill Betting Offer
Paddy Power600Get Paddy Power Betting Offer
bet365 IRC365300Get bet365 Betting Offer

William Hill Features

William Hill's offering is one of the more comprehensive products around. With this operator, you have a huge range of betting options in Ireland, along with the opportunity to bet on races from all over the world.

There’s much more to William Hill horse racing betting than just odds and markets. This operator can enhance your betting experience with a variety of additional features available in Ireland.

  • Live streaming - is available with this operator. For selected races, you can watch the race live directly from your betting account. To access a live stream, you need to have an active betting account. The streaming option is available directly from the Horse Racing tab.

  • WH Radio - provides audio commentary of UK and Irish races daily is an added luxury.

  • Live betting - is also an option for you here. You can also cash out on selected bets, should you wish.

Many bookmaker sites offer similar features. Check out our betting sites guide to learn more about other operators.

How To Use William Hill Free Bets

The William Hill free bet will be credited to your account once you have placed the qualifying bet and using your free bet is very simple.

Sign into your account, add your selections to your bet-slip and place your bet using your free bet credit.

If your bet is a winning one, your stake from the bet credits will not be included in your returns.

Find all of today’s best free bets from leading bookmakers here.

Depositing methods for William Hill Sign Up Offers

William Hill accepts a wide range of methods for depositing money into your account. The main methods are listed here:

  • Debit card (VISA, Electron, MasterCard)

  • PayPal

  • Neteller

  • Skrill

  • Apple Pay

  • paysafecard

William Hill also accept:

  • Bank wire transfer
  • Fast Bank Transfer
  • Debit

How To Withdraw William Hill Free Bets

Once your William Hill free bet is wagered, you can then withdraw your winnings as cash if your bet is successful. The return excludes your free bet stake.

Please note, you are not able to withdraw the bets straight to your bank account, it must be wagered first.

MethodMinimum DepositProcessing Time
Visa, Mastercard, Maestro, ElectronFree30 minutes - 4 hours
Visa Fast FundsFree30 minutes - 4 hours
Bank TransferFree3 - 5 working days
PayPalFreeSame day
SkrillFreeSame day
NetellerFreeSame day

William Hill Existing Customer Offers

Once you have taken advantage of your William Hill promo code and you have become a fully fledged member of William Hill, you can benefit from a host of existing customer offers.

Play William Hill's Final One Standing

A new game for football fans. Each player assesses the fixture list and picks a team to win before every match day. If their prediction fails and that side doesn't win, they are eliminated from the competition.

If the player's tip wins, they continue to the next week, but then they cannot repeat that selection.

Epic Odds

Fancy an odds-on favourite to land a big race? If you’re feeling confident a hot shot can’t be beaten then this is the offer for you.

For the major races or festivals, William Hill will pick out a horse or a market to boost from odds-on to evens.

Full T&Cs apply

Epic Boost

Each week, William Hill serve up an ‘Epic Boost’ that you can use to boost the odds on your chosen selection in any race.

Use on your nap of the day to increase your chances of an epic return.

Full T&Cs apply

Bet Boosts

As well as an Epic Boost, you also get a standard ‘Bet Boost’ every day of the week.

Full T&Cs apply

Top Price Guarantee

Top Price Guarantee is available during the biggest racedays in the calendar. Keep your eyes peeled, these are some of the best offers out there.

Full T&Cs apply

Enhanced Odds

Check the William Hill racecards daily for boosted horse racing betting odds on selected runners or distance bets.

Full T&Cs apply

Extra Places

Perhaps you are more of an each-way specialist? A selection of races every day will offer more places than the traditional place terms. Look out for the Extra Places icon on the racecards.

Full T&Cs apply

Scratch of the Day

Free-to-play game - Scratch of the Day. Match three symbols to land instant prizes and offers - includes free bets and entries into the William Hill horse racing sweepstakes.

Full T&Cs apply

Non-runner No Bet

Much to the delight of punters, William Hill was the first bookmaker to offer non-runner no bet on ALL races at the Cheltenham Festival from 1st January 2025.

The new terms guarantee punters, both online and in shops, will receive their full stake back if their selection does not run in the race they have backed it for at the 2025 meeting in March.

Full T&Cs apply

Double your odds

Full T&Cs apply

Some events will have double odds.

Bonus Drop

If you enjoy free-to-play games then do not miss the William Hill bonus drop game. Win instant prizes. You will receive one free disc and select where to drop your disc and it can land on win, no-win or retry.

William Hill Horse Racing Betting Odds and Markets

As you’d expect from a highly regarded bookmaker, there is a fantastic range of odds and markets available in the UK. William Hill horse betting odds and markets are offered on a huge number of race meetings.

UK and Irish meetings are particularly well covered. You will also find odds and markets on races taking place in Dubai, the US, Australia and France among others.

The standard market is the Race Winner market, you can also bet each-way and on the place market. Betting in running with William Hill is also popular, place your bets during the race on your predicted outcomes. This is not for the faint hearted.

William Hill Horse Racing Betting Odds
Image captured on 24th February 2021 from William Hill

William Hill horse betting presents more than just this traditional market. You can also bet on Match Bets, Place markets and Winner Without the favourite markets.

Place betting is popular with horse racing experts. Instead of choosing an outright winner, pick a horse to place. In other words, choose a horse to finish first, second or third.

If there are only three or four horses in a particular race, a Place bet will not be offered. For handicap races with 16+ horses the first four Places are paid on standard each-way bets.

The 'Winner Without' market takes the favourite out of the race. Bet on this market and if your selection wins or finishes second to the favourite, your bet is successful.

As well as the markets we’ve looked at above, major events and festivals can have Specials markets attached. These encompass jockey and trainer markets. These markets are often offered for various festivals such as Cheltenham or Royal Ascot.

Where can you use your William Hill promo code today?

Our nap of the day (best bet of the day) is selected by race analysts who spend their days studying the form. So where can you use your William Hill promo code today? See below today's nap, simply claim your free bet above and place it on today's most confident selection.

William Hill Pros and Cons

    William Hill pros:

  • Competitive welcome bonus presenting a 400% bonus.
  • One of the leaders for early prices as races are priced up 48 hours before the race.
  • Each-way betting - one of the best bookmakers for extra places.
  • Ante-post betting - always one of the first bookmakers to offer non-runner no bet for the Cheltenham Festival.
  • Excellent price boosts at major race meetings.
  • Live streaming - watch all races at major racing festivals live, including the Cheltenham Festival, Aintree Grand National meeting and Royal Ascot.
  • Fast withdrawal of winnings.

William Hill cons:

  • The website could be more intuitive for beginners.

How we source promo codes

Better Collective sources all promo codes directly, ensuring our audience is presented with the best betting offers available. We regularly update our list with the latest promo codes and the most relevant betting promotions for horse racing. For further detail on how we operate and source our promo codes please visit our About Us page here. If you encounter any problems using these promo codes, please contact our editor [email protected].

FAQ: William Hill Promo Code in the UK

To help you make an informed decision on where you bet, we’ve answered a number of frequently asked questions below.

Is William Hill A Good Place For Horse Racing Betting?

Yes and in addition to their great range of odds, customers can also utilise their live betting, streaming and cash out functions.They are particularly well known for their promotions during the Festival, and you can find all the current William Hill Cheltenham betting offers on this page.

How Do I Place A Bet At William Hill?

To place a bet with this operator, you must first set up an account. Customers must be 18 years old or above to register.

How Do I Claim The William Hill Welcome Offer?

Head to the operator site, you can do this via one of the links on this page. Then, read the terms and conditions of opening an account, as well as those associated with the offer. If you’re happy with the terms, follow the instructions to qualify for your offer.

How Often are William Hill Promo Codes Available?

Customers in the UK can find promo codes available all year round and look out for the specials on offer for the big racing festivals, including Punchestown, the Cheltenham Festival and Royal Ascot.

Can anyone claim William Hill Promo Codes?

You must be 18 or over to claim the William Hill promo code. You must also be a new William Hill customer and only one account is permitted per household.

What Horse Racing Events Can I Bet On At William Hill?

All major events and festivals are covered by this operator The list includes, but is not limited to, huge sporting features like the Grand National, Royal Ascot and Melbourne Cup in Australia.

Can I Watch Horse Racing On William Hill?

Yes, customers at William Hill can utilise their live streaming feature. Head to the Horse Racing tab and click on Betting TV. You can also listen to live radio commentary on selected races.

What Safer Gambling Tools Does The Operator Have Available?

Deposit limits, session-time notifications, product blocking, short time-outs and self-exclusions are all available via William Hill.

Learn more on the William Hill safer gambling tools page.

William Hill Horse Racing Review Verdict

We’re very impressed with William Hill horse racing betting. There’s a great range of features available to enhance your experience. Live streaming, live betting and cash out are examples of this. Their range of markets and odds are competitive. With offers available regularly, William Hill is certainly worth your consideration. William Hill Radio is also a huge benefit to customers as you can listen to races live and enjoy expert tips and previews.

Please ensure you play responsibly when choosing to gamble. Always take time to read the operator’s T&Cs and ensure you understand them correctly before committing to an account, or when signing up for an offer or promotion.

Further Reading

  • Free bets - get access to all of today’s best bets from leading and trustworthy operators.
  • Betting promo codes - learn more about promo codes and how to use them.
  • Daily specials - see new customer offers and existing promotions.
  • Odds comparison - find the prices of your selections all in one place.